Viacom produces a wide range of merchandise such as plushies (discontinued), stickers, books, cereals, Neocash cards for the NC Mall and video games. Since the game is so popular, there are so many people queueing up to buy neo points.
These items can be found in most of the leading retail outlets. Every piece of merchandise has a prize code which can be redeemed at the site for an in-game reward. Thinkway Toys brought the first offline merchandise to an international market. Offline products expanded further in 2005 with film and video game deals.
Wizards of the Coast released the Neopets Trading Card Game in September 2003 and in 2004, the cards were promoted in three of General Mills “Big G” cereals and ten Simon Property Group malls.
A very popular form of merchandise for buy neopoints was their set of toys in 2005 at McDonald’s, which brought publicity, leading to a second release of Neopet toys in countries such as Australia, USA, Singapore, and the U.K. In September 2008, Neopets toys came to Burger King in the United States and Canada.
